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How Are You Integrating AI Into Your Revenue Plan?

Three meditations: something to think about, a “how-to” resource, and a marketing deep dive. Ommmmmm.

 

Something to Think About

One "How To" Resource

Working with AI to figure out the perfect prompt can feel a lot like chatting with SmarterChild on AOL Instant Messenger (yes, that dates us). It’s a ton of fun, the responses feel like the future,  but you can burn a ton of time. Here is one of my favorite ChatGPT prompts you can use to generate a great prompt. It’s prompt-ception.

I want you to become my Prompt engineer. Your goal is to help me craft the best possible prompt for my needs.

The prompt will be used by you, ChatGPT. You will follow the following process:

  1. Your first response will be to ask me what the prompt should be about. I will provide my answer, but we will need to improve it through continual iterations by going through the next steps.
  2. Based on my input, you will generate 2 sections, a) Revised prompt (provide your rewritten prompt, it should be clear, concise, and easily understood by you), b) Questions (ask any relevant questions pertaining to what additional information is needed from me to improve the prompt).
  3. We will continue this iterative process with me providing additional information to you and you updating the prompt in the revised prompt section until I say we are done.

 

If you are looking for a list of great standard prompts, check out this list from Hubspot. It’s pretty good!

AI Prompts for Marketing

Also, if you are using Hubspot and haven’t tried out their Chat Spot AI, you should check it out.

A Marketing Deep Dive

How are you integrating AI into your revenue plan? 

So why the AI theme for this newsletter? Because it works!

Right now AI is such a hot button topic that it generates a ton of clicks and engagement.

People are trying to learn how to integrate it but are looking for experts to help guide them on how they should be using it.

CMO Zen is not the AI expert, but we are constantly testing and working it into our workflow.

One of the questions we have started getting is how SHOULD we be integrating AI into our sales and marketing?

It’s a good question!

In some cases, there are specific places you can be injecting AI, but I think it’s helpful to step back and think about a framework for how you should view AI.

A few years ago I read this article from Mathilde Collin, founder and CEO of Front App.

It’s been in the back of my mind ever since.

Here is a quick summary of the key points:

Every single activity you perform during the day falls within one of four zones:

 

  1. Zone of Incompetence: Activities that other people probably do better than you
  2. Zone of Competence: Activities that you do just fine, but others are as good as you at them
  3. Zone of Excellence: Activities that you are excellent at — better than most, in fact — but don’t love doing.
  4. Zone of Genius: Activities that you are uniquely good at in the world, and that you love to do, so much so, that time and space likely disappear when you do them.

Mathilde sums it up nicely.

“Unless the activities in the first 3 zones bring you joy, you should try to outsource them”

A few years ago outsourcing them was a more daunting task.

AI is quickly making that much easier.

Ideally, AI becomes a superpower to let you increase your time in Zone 4 and make more meaningful and fulfilling contributions in your work.

If you are debating how much your team should rely on AI, start by helping your team identify their zone of genius, then start talking about how they can spend more time in that zone.

But please please please stop asking ChatGPT to write your LinkedIn posts and pasting without any changes. The collective AI Sniff test is getting better by the day.

 

Jordan Harris, Co-Founder

CMO Zen

 

 

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