Marketing Meditations Newsletter

Stages of Awareness

This is a choose your own adventure newsletter.   Enjoy (from shortest to longest) Something to think about A “how-to” resource A marketing topic deep dive. You choose how much you want to read. Along

Continue Reading

Customer Validation

Resources for Founders and Early Marketing Teams The Marketing Meditations newsletter is organized with: Something to think about A “How-To” resource help you improve your marketing capabilities A deep dive on marketing topics relevant to

Continue Reading

Secrets of Creativity

Marketing Meditations from CMO Zen is a newsletter about marketing designed for founders.    Each edition brings you Something to think about A “How-To” resource help you improve your marketing capabilities A deep dive on

Continue Reading

Better Than Mind Reading

Marketing Meditations This is a choose your own adventure newsletter.   Enjoy (from shortest to longest) Something to think about A “how-to” resource A marketing topic deep dive. You choose how much you want to

Continue Reading

Better Than Mind Reading

Hacking brain chemistry with storytelling 3 min. read I’m fascinated by tattoos.  Maybe because I don’t have any. But in my experience, there’s always a story.  I mean what is a tattoo if not evidence

Continue Reading

Chapter 10. Price Changes

Deciding | Communication Strategies | Execution: Add Value, Timing, Grandfathering Previous Chapter [7 min. read] Pricing policies aren’t static. Costs fluctuate, market conditions change, and our understanding of pricing evolves. Inevitably prices change. And by

Continue Reading

Chapter 9. Pricing in Practice

Unit Economics | Price Leaks | LTV:CAC Previous Chapter | Next Chapter [6 min. read] “Unit economics” is an academic phrase. But it’s really cool and important. Here’s what it means. 9a. Unit Economics The

Continue Reading

Chapter 8. Pricing Optimization

Split Testing | Dynamic Pricing Previous Chapter | Next Chapter [3 min. read] We’ve been painting with a broad brush so far. Big pricing decisions. But what about minor tweaks?  I like to view pricing

Continue Reading

Chapter 7. Pricing Psychology

Customer Type: B2B/B2C | Buyer’s Journey (GTM): Sales-Led v. Self-Directed | Psychology 2Effects and Cognitive Biases Previous Chapter | Next Chapter [15 min. read] The human brain is the most complex thing in the universe. 

Continue Reading

New Client Offer

25%OFF

Leave your details below and receive a discount coupon in your inbox