The GTM Growth Framework

Three meditations: something to think about, a “how-to” resource, and a marketing deep dive. Ommmmmm. The GTM Growth Framework   Something to think about: I find this especially true in the age of #AI. We’re learning

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You’re Hiring Marketers Wrong

Three meditations: something to think about, a “how-to” resource, and a marketing deep dive. Ommmmmm. Something to Think About “How-To” Generate consistent on-brand images with AI If you’re using AI to generate supporting images for your

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Crisis Marketing

Three meditations: something to think about, a “how-to” resource, and a marketing deep dive. Ommmmmm. Something to Think About “How-To” The How-To in this edition is a little bit of an ad. Are you thinking of

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2025 H2 Predictions

Three meditations: something to think about, a “how-to” resource, and a marketing deep dive. Ommmmmm. Something to Think About I love how Jessica Apotheker framed the AI disruption of marketing as an opportunity. Fortune favors the

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Radical Candor for Customers

Radical Candor for Customers

Something to Think About I love Kim Scott‘s book. Google’s Project Aristotle, which became re:work, highlighted the power of psychological safety on teams as the number one attribute of high-performing teams. On the other hand, I’ve seen companies weaponize

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5 AI Future-Proofing Frameworks

Something to Think About Krithika S. was the first marketer at OpenAI and Stripe. She’s a pretty big deal and occupies a lofty perch in the marketing pantheon. Follow her at krithix.com. “How-To” How to

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3 Insights Into Minecraft Marketing Magic

This newsletter contains three “meditations”: something to think about, a “how-to” resource, and a marketing deep dive. Ommmmmm. Something to Think About “How-To” The Psychology of Brand Names: A Step-By-Step Guide for Product and Business

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The Dark Funnel Playbook

Three meditations: something to think about, a “how-to” resource, and a marketing deep dive. Ommmmmm. Something to Think About “How To” This is my favorite “how-to” tutorial of 2025 so far. Jen Allen-Knuthis a great

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Learning to Dance with the Fear

Enjoy three meditations: something to think about, a “how-to” resource, and a marketing deep dive. Ommmmmm. Something to Think About “How-To” Map the Customer Journey in AI The days of writing monolithic AI prompts are quickly

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