May 8, 2023
Hacking brain chemistry with storytelling 3 min. read I’m fascinated by tattoos. Maybe because I don’t have any. But in my experience, there’s always a story. I mean what is a tattoo if not evidence
Category: Marketing Meditations
November 14, 2022
For CEOs that need to get the most from their marketing teams, hiring the right Chief Marketing Officer (Head of Marketing, SVP, etc.) can be the key. Your marketing lead is the foundation on which
What Marketers Can Learn From Speed Skating
February 22, 2022
Innovation anywhere becomes a pattern for innovations everywhere. 4 min. read Every industry has Moneyball moments. In the 2022 Olympic Winter Games, team speed skating had one. Team speed skaters typically skate tightly together, skaters
One Simple Method For Unlocking Your Company’s Creativity
January 10, 2022
Unlocking your company’s creativity by rediscovering the secrets to innovation developed by an obscure 1950s psychologist.
3 Effective Storytelling Secrets for Marketers
October 18, 2021
Three storytelling nuggets from world-class screenwriters that can transform how you deliver marketing messages. 6 min. read Many marketers are natural storytellers. I’m not. I have to work at it. So I’ve been trying to
3 Frameworks for Boosting Revenue
October 11, 2021
Frameworks can help you regain perspective.
At some point, every marketing leader hits a slump.
It may be that the frenetic execution of projects has forced you into the weeds too much and you need to step back and regain perspective.
Or, you might find yourself in the doldrums where, for whatever reason, things just don’t seem to be moving in the right direction.
How To Do SEO If You’re Just Starting Out
September 27, 2021
I spent a year going from zero SEO to significant inbound leads and a bushel of first-page results, here’s what I learned. 6 min. read SEO can be baffling. This is especially true if you’re
Staying Worthy of the Customer’s Trust
September 20, 2021
Consumers are losing confidence in big brands when it comes to their privacy. What’s causing this erosion and what can marketers do about it? 5 min. read Couldn’t we all use a little more privacy?
5 Tips for Hiring Great Copywriters
September 13, 2021
If a marketing team’s job is to do anything, it’s to communicate. That means we need people who put our message into words; and they need to be good at it. So how do you
How to Actually Use the 4 Ps of the Marketing Mix
September 13, 2021
Using the 4 Ps of the Marketing Mix as a practical guide to nail positioning, rather than just a list of ingredients for creating a product. 6 min read You’ve no doubt heard of the