What Marketers Can Learn From Speed Skating

geese in formation

Innovation anywhere become a pattern for innovations everywhere. 4 min. read Every industry has Moneyball moments. In the 2022 Olympic Winter Games, team speed skating had one. Team speed skaters typically skate tightly together, skaters behind drafting off the skater in the lead. The lead skater, facing the full headwinds is expected to tire more … Read more

3 Effective Storytelling Secrets for Marketers

storytelling

Three storytelling nuggets from world-class screenwriters that can transform how you deliver marketing messages. 6 min. read  Many marketers are natural storytellers.  I’m not. I have to work at it. So I’ve been trying to understand storytelling better. Over the past few years the concept of storytelling has been hogging the spotlight. Countless authors and … Read more

3 Frameworks for Boosting Revenue

Meditation

This back-to-basics look at how marketing teams drive sales can help energize your team to start winning at the only metric that ultimately matters, revenue.  4 min. read Shaking things up Frameworks can help you regain perspective. At some point, every marketing leader hits a slump. It may be that the frenetic execution of projects … Read more

How To Do SEO If You’re Just Starting Out

SEO

I spent a year going from zero SEO to significant inbound leads and a bushel of first-page results, here’s what I learned. 6 min. read SEO can be baffling. This is especially true if you’re new to it. Dueling SEO pros on Twitter or Reddit have you confused? Wondering whether you should hire someone (despite … Read more

Staying Worthy of the Customer’s Trust

privacy

Consumers are losing confidence in big brands when it comes to their privacy. What’s causing this erosion and what can marketers do about it? 5 min. read Couldn’t we all use a little more privacy? Are big companies doing enough to protect our data? A recent article by AngelList cites a Pew study which suggests … Read more

5 Tips for Hiring Great Copywriters

Marketing Coopywriting

If a marketing team’s job is to do anything, it’s to communicate. That means we need people who put our message into words; and they need to be good at it. So how do you find and hire great copywriters? Here’s how. 11 min read Here’s some of the best advice for hir­ing great copy­writ­ers. … Read more

How to Actually Use the 4 Ps of the Marketing Mix

Marketing Mix

Using the 4 Ps of the Marketing Mix as a practical guide to nail positioning, rather than just a list of ingredients for creating a product. 6 min read You’ve no doubt heard of the marketing mix. Back in 1960, Jerome McCarthy added to the concept of the marketing mix by calling out four Ps. … Read more

How to Write Brand Positioning Statements that Don’t Suck

Positioning

Writing brand positioning statements gets at the heart of your value prop and core messaging—it’s an essential skill for marketers. 4 min read Several years ago, I wrote Writing the Perfect Brand Positioning Statement where I laid out strategies I learned from Eric Schulz and which have served me well. This is a concise edit … Read more

16 Tips to Get More Leads from Conferences

Event Marketing

Capture more leads and revenue by following these best practices for capturing and converting leads from conferences and events. 9 MIN READ Trade shows are often where business gets done. COVID-19 was a huge speed bump for events. But events are heating back up. And trade conferences (as opposed to consumer shows, the B2C counterpart) … Read more