Is Scrum the Right Way to Manage Your Marketing Projects?

Scrum for Marketing

Does the agile project management approach (Scrum) contain secrets for effectively managing marketing teams and projects?  5 MIN READ The agile manifesto was signed in 2001 at a ski resort in my home state of Utah. Versions of agile and Scrum for software developers are ubiquitous. (Good luck finding a dev team still managing waterfall … Read more

Marketing Team Structure for Startups

marketing team

What are the keys to building your marketing team structure, and doing it right?  5 min read Brand or demand? Marketing team structures are all over the place. If you’re expecting a one-size-fits-all org chart, you’re going to be disappointed. Sorry about that. There isn’t a magic structure that fits every company. What’s more, the … Read more

How to Hire a CMO

CMO Marketing Team

For CEOs that need high function from their marketing team, hiring a Chief Marketing Officer (Head of Marketing, Marketing SVP) may be the key to building a marketing team that works. 4 MIN READ The CMO is the foundation on which marketing teams are built. Whether you are ready to make a big hire, or … Read more