Does the agile project management approach contain secrets for effectively managing marketing teams and projects? 5 min read Being Agile The agile manifesto was born at a ski resort in my home state of Utah in 2001. Versions of agile and Scrum for software developers are the obvious default methodology. (Good luck finding a dev … Read more
Building your marketing team structure, what are the keys to doing it right? 5 min read Brand or demand? Marketing team structures are all over the place. If you’re expecting a one-size-fits-all org chart, you’re going to be disappointed. Sorry about that. There isn’t a magic structure that fits every company. What’s more, the structure … Read more
For startup founders or CEOs needing to revamp their marketing organizations, hiring a Chief Marketing Officer (a.k.a. Head of Marketing, Marketing SVP) may be your first step to build a marketing team that works. 4 min read What do you need in a CMO? It can be tricky to build a marketing team. Marketing can … Read more
I hope you will find clarity and peace in your marketing maelstrom.